How far will a MNC go to localize its products to attract more local consumers? Nothing is too far if it sells!
KFC has about 3,000 locations in China (June 2010).
McDonald's has about 1,130 outlets in China, and plans to open 150 this year, 12+ per month!
Colonel Sanders in traditional Chinese dress
Location: Shanghai
To attract more local consumers, the Colonel sports traditional Chinese dress. On the menu, you will find Chinese food like Zhacai Noodle soup and Handao Mushroom Rice.
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