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Brent has 15 years of experience in marketing research and strategy. He brings in-depth expertise in new product development, market development, enhancement of established products and communication, particularly within high-tech industries.

Brent was Insights Director for Zyman Group, a marketing consultant that specializes in business strategy. In this role Brent’s primary responsibility was conducting B2B projects for Fortune 500 companies.

Previously, Brent worked on e-business strategy at Hewlett-Packard.  While he was in this role he was responsible for analyzing, optimizing and implementing the strategic initiatives for Customer Direct programs, driving programs projected to bring in over $100 million in incremental revenue.  Before his tenure at HP, Brent was Director of Intelligence for AltaVista Company. There, he created the research group which combined multiple research disciplines to encompass broader strategic activities such as competitive intelligence, analysis of companies to be targeted by business development, advertising/traffic analysis to improve sales efforts and the evolution of customer retention metrics to accommodate the needs of the internet. Additionally, Brent was active in driving industry efforts to optimize market research techniques for the Internet and influencing third-party traffic measurement. While at the Compaq Computer Company, Brent was responsible for all primary consumer market research.  This helped lead to the creation of multiple new consumer markets for the PC industry, which Compaq was able to exploit and subsequently dominate. 

Brent received his B.A. in Economics and History from the University of Missouri, Columbia, and his Master’s of Marketing Research from Southern Illinois University at Edwardsville.