The Chinese government has a strong impact on industry trends. When Business-to-Business multinationals omit government marketing from their China business plan, their growth will be constrained. The future of some industries is in the hands of the Chinese government.
The ties between major China OEMs and the government are invisible to many western businesses, especially after most of the major state-owned companies have been privatized or became corporations. But they are not the same corporations you think they are. hen doing business with them, you will soon realize that it is not in Kansas anymore and there is always a man behind the curtain.
So what to do with it:
- Understand what aspects of your business are influenced by government policies and regulations, and how to develop a strategy to address these impacts
- Build internal capabilities to penetrate the government system. Please do not mix government relationship (GR) with government marketing, they are different concepts. overnment marketing is a strategy under business growth strategy, it is a well structured government system and industry penetration roadmap and execution plan, GR serves as an execution tool of the government strategy.
- Build long term relationships with the government. aunch effective GR under the guidance of the government marketing strategies. A strong and healthy relationship with the government will help you to speed your market entry and to stay ahead of the industry trend. Government relations cannot be built overnight; it takes careful planning and you need to do the right thing at the right time.
- Work with a consulting agency that has extensive experience with government relations in your industry. This will make it easier for you to reach the right people. Guanxi (connections) is crucial.
Just remember, government policies affect the trends.
By iProTeam, All Rights Reserved. www.imipro.com